As communication professionals, work is often less about where we go than the things we do. Often our work is done at home, while seated in 23A, on location, or somewhere in the cloud. Yet how fortunate we are to work in a profession that provides an outlet for creativity and imagination. If that’s not how you see your work it’s time for a mindset reset.
“We don’t stop playing because we grow old; we grow old because we stop playing.” This quote from George Bernard Shaw offers the philosophical view. Business entrepreneur and investor, Sir Richard Branson, puts it into actionable terms, “Create the kind of workplace and company culture that will attract great talent. If you hire brilliant people, they will make work feel more like play.”
Not part of a company? Doesn’t matter. Branson’s analogy still holds. Communication work is normally done as a team. Some projects can be done solo, but more often than not our work is done in teams. What about turning work into play? It doesn’t mean you don’t work hard or never face boring tasks. But would you rather be doing something else?
I asked a number of friends and professional peers about their experiences in the business and how they find joy in the work they do. Here is a quick mindset reset about the Joy of the Job.
Freedom to Create: There are many ways to structure a communication that meets client objectives. Once you understand what the client needs to communicate, look for ways to construct the project that will interest you and keep you excited. “Too often, we operate under the premise that Corporate Video needs to be dull and uninteresting,” suggests Bill Marriott, Sr. Marketing Director – Video Communications & New Media at SAS and CMMA Southeast Region Director. “Dull and uninteresting are not great differentiators for a business. As a producer it’s important to find something about a project that pushes you to deliver work that excites.”
Make it a Team Effort: Last year the Boston Red Sox won baseball’s World Series title. Some argue they didn’t have the best individual players among teams that made the playoffs. What they had was an intangible, they played as a team and looked like they were having more fun than every team they played. While other teams stressed under pressure, the team of “Beards” became more than the sum of its parts. Gary Shifflet, a former MCA-I President, recently started a new position at Creative Solutions Group as Sr. Project Mgr./Technical Director helping create large-scale trade show exhibits. “I joined the team with the specific goal of helping enhance the interactive experience of visiting an exhibit space.” Gary hit the ground running because of his experience and skill working with production teams towards a shared goal. “Every division is responsible for their own tasks, but also empowered to help each other to reach their goals. It’s an awesome feeling working in a collaborative environment!” Working with a team of empowered professionals is one of the great joys of working as a MediaPro.
A World to Explore: How many professions offer the opportunity to learn something about almost everything? We participate in developing programs on subjects as diverse as our client base. “As a voice talent, one of the aspects of my job I love the best is the variety of industries I get to voice for,” says Liz de Nesnera, Owner, Reservoir Road Productions and MCA-I Secretary. “In fact, it was through a narration job that I discovered the wonders of hydraulic cement! Thanks to what I learned in voicing that job, I was able to fix quite a few leaks in my old basement floor! Who knew? Voice a job, fix your basement. Bonus!” Whether working as an independent or as an in-house MediaPro, the range of topics we’re exposed to can be fascinating if you really pour yourself into a project.
Tools of the Trade: We have great, fun tools to work with. That’s why so many groups across an enterprise want to create their own video productions. As exciting as it must be to fuse a framersham, it’s much more fun to make a video about it. Chris Barry, AMM, Sr. Director, Yellow Tag Productions at Best Buy and CMMA President reminds us it’s not cameras, edit systems, and encoders that make great programs – its people. “Technology has revolutionized our business. The tools we use today to light, shoot and edit are more accessible and less expensive than ever before. But, the skill, experience and ability to use these tools to tell great stories can’t be commoditized.”
Opportunity to Show Off: The projects we deliver are often viewed publically. To clients, the release of every project is like a Hollywood premiere. While most corporate projects don’t have credits… we know. If a program is posted to YouTube, tell me you haven’t sent a link to someone and told them of your role in the project. “I love making other people look good! That’s half the battle,” admits Gerry Harriss, Media Services Manager at Asurion, LLC and CMMA Eastern Region Director. “To be able to craft a message from your work environment and elicit an emotional response is what pushes me toward the next best production. There is no better feeling than people throughout your company saying, I laughed, I cried, I thought, or I felt proud because of the video you produced. You made us look great.”
Ours is a fun profession, or it should be. Golf writer and CBS Sports Analyst Peter Kostis likes to use the phrase, “work like a major leaguer but play like a little leaguer.” If you’ve played any sport you know that practice is hard, but that’s usually not a problem because practice itself can be fun. The same should hold true when managing the work of communication project. It’s work. Yet if in the process you surround yourself with teammates who make the work fun, amazing things can happen.
Article contributed by Tom Morse with SAS and CMMA Member
Mariannne Rocco said:
I enjoyed your post and it’s a great reminder to bring energy, enthusiasm and creativity to the job – regardless of what you do. And yes, we are the lucky ones.
As a Bostonian who followed (and follows) the Red Sox, the records show that nearly everyone on that team had record years. Perhaps that’s because they were having a blast doing their job. Clearly excellence begets excellence. When everyone is pushed to their professional limits, everyone wins – especially when there is a team effort.
Thanks for sharing.
Dick Van Deusen said:
Tom, I thoroughly agree with all of this. In 30 years at Prudential I looked forward to each day at work. Maybe not always fun and rewarding in the normal sense, but always challenging, which is also part of the fun. Whether you are creating quality programs or convincing people who don’t understand what it’s all about it’s all part of a great and enjoyable game. After leaving Prudential I got to visit a lot of other companies, SAS, USAA, Amgen and Microsoft and play in their sandboxes as we dealt with issues and helped improve processes. Now I’m back playing in the theater. If life is not about fun, what is it?