• About
  • Contact Us

Communications Media Management Association

~ Your Professional Network

Communications Media Management Association

Monthly Archives: August 2015

A CMMA Leader Requirement: Rely on Your Rookie Smarts!

21 Friday Aug 2015

Posted by cmmavision in Communications, Leadership, Management, Media, Video

≈ 1 Comment

Tags

career path, CMMA, conferences, media managers, performance, video

While attending a recent leadership conference, I was peppered with numerous helpful and inspiring leadership messages. These were all good, and for the most part, satisfying. I love this stuff, and the more leadership ideas, the better! Thinking back on the two-day conference, I realized that I had heard versions of these subjects before; these were “refresher” lessons in leadership development. I saw some of the brightest minds on the leadership spectrum, and one message delivered by author and consultant, Liz Wiseman, stood out from the others: Apply the skills you came into your career with in everyday interactions, decisions, planning and thinking – apply your “Rookie Smarts”.

Rookie Smarts is a concept of going back to the basics that launched our careers and our passion for learning and leading. The idea is to capture that youthful energy and innovative spirit we all had when we began our careers. Use that energy again to foster a culture of learning and mentoring the workforce that’s creeping up behind us…the future leaders, and future members of CMMA.

Admit it. We’ve seen them; the rookies in our organization who think they know everything about anything, and they aren’t afraid to let you know. Sometimes these rookies fall flat and learn lessons the hard way. These rookies also move quickly through organizations with their new ideas, new energy and relevant skills for today’s workforce, and find success. I’m attracted to the concept of Rookie Smarts, and believe that as CMMA members, and leaders within our own organizations, we have an obligation to continually canvas the talent landscape for those rarest of rare jewels: future leaders with vast potential. Face it; many of us will be hanging up the business suit for a canoe paddle in the next ten years (more or less), and it should be incumbent upon each of us to chart a course for developing these new leaders in our organizations. We were the rookies at one point in our career, and if we look back to the traits we employed to bring us to where we are today, just think how we can inspire the rookies of this day. Why should we look back?

Wiseman says that in a rapidly changing world, experience can be a curse. Careers can stall, innovation pauses or stops and strategies grow tired and stale. The concept of being new, naïve and clueless as being an asset is a hard one to grasp; however, I see this as the perpetual learner. This is the experienced leader who is always looking for the new twist to solving an age-old problem (analog to digital, anyone?).

So, take this advice, and invest in your past success, and embrace being a rookie again. Love learning, and embrace mentoring. And by the way, “Rookie Smarts” is also Wiseman’s new book. Embrace the thinking and behavior of that young, energetic person you were, and ponder hanging up that canoe paddle for a few more years. You’re just getting started!

Article contributed by Warren Harmon, CMMA Board Member

Share this:

  • Twitter
  • Facebook
  • LinkedIn
  • Email
  • Reddit

Like this:

Like Loading...

Lead Yourself

10 Monday Aug 2015

Posted by cmmavision in Communications, Leadership, Management, Media, Upcoming Events

≈ Leave a comment

Tags

CMMA, conferences, digital, media, media managers, performance, video

Where did the summer slowdown go? You know, that little ebb in the tide of work demands? It used to happen every July and August. Yeah, that one.

I just did my July metrics report and our business requests and output increased in July, and it started me thinking. Is my team getting the rest and recharge time that they need? They take their vacation time (when I give them the stink eye), but are they really doing anything else to manage the stress that comes with additional demands?

CMMA has a great conference coming up in Albuquerque, NM in October, and one of the many things we’re going to learn about and experience is how mindfulness and managing stress can boost morale, productivity and engagement in your team. Stay with me, I’m not going all “woo-woo” on you, I promise. If Ariana Huffington can take a nap every day in her office, surely you can take a few minutes in your office to close your eyes and let some things go.

At Wells Fargo, leaders are expected to “Lead Yourself, Lead the Team, Lead the Business”. Notice that “Lead Yourself” is first. That’s because leadership begins with you, whether you manage people or not. Part of that is managing your own thoughts, emotions and actions. Managing stress and your personal response to it in a mindful and deliberate way helps you build better relationships and strengthens your ability to influence outcomes and manage change in a positive manner. Ahhh yes; some real tools to help you manage the challenges of leadership. That’s what CMMA is all about.

For Communication Media Managers, we have an added budget stress reliever: if you attend the CMMA Fall Conference and love the experience, you get 50% off your membership fee if you join within 30 days of the conference.

Take a moment and just breathe…

This article is contributed by Patty Perkins, CMMA Board Member

Share this:

  • Twitter
  • Facebook
  • LinkedIn
  • Email
  • Reddit

Like this:

Like Loading...

Enter your email address to follow this blog and receive notifications of new posts by email.

Recent Posts

  • Charlotte Metro Replay: Delivering Value in Video
  • Quick Recap: Cincinnati Metro Meeting
  • Announcing the 2016 CMMA National Conference: Leadership in Media
  • CMMA Panel Discussion: Navigating the Video Technology and Content Landscape
  • How Video Moves the Customer Journey

Archives

  • July 2016
  • June 2016
  • May 2016
  • January 2016
  • December 2015
  • November 2015
  • August 2015
  • May 2015
  • April 2015
  • March 2015
  • January 2015
  • November 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • January 2014
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • April 2013
  • December 2012
  • November 2012

Categories

  • Communications
  • Conferences
  • Leadership
  • Management
  • Media
  • Technology
  • Uncategorized
  • Upcoming Events
  • Video

Follow me on Twitter

My Tweets

Meta

  • Register
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com

Blog at WordPress.com.

  • Follow Following
    • Communications Media Management Association
    • Join 80 other followers
    • Already have a WordPress.com account? Log in now.
    • Communications Media Management Association
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
%d bloggers like this: