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Communications Media Management Association

Monthly Archives: June 2016

Announcing the 2016 CMMA National Conference: Leadership in Media

30 Thursday Jun 2016

Posted by cmmavision in Communications, Conferences, Leadership, Management, Media

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In honor of our 70th anniversary, we’re thrilled to present our most exciting National Conference yet: Leadership in Media: Honoring the Past, Shaping the Future, which will be hosted in Memphis, Tennessee, from October 22- 25, 2016 at The Peabody Hotel right in the heart of downtown.

To further our commitment to the professional development of members and media professionals alike, we’ve planned an assortment of interactive sessions each designed to help you make the most out of your experience at the conference. This includes keynote speaker Robert Swan, the first man to walk both the North and South Pole, who will present: Leadership on the Edge. Swan, with passion and vigor, has unquestionably been a driving force behind the preservation of the Earth’s last pristine continent-Antarctica. His pledge to keep Antarctica free of exploitation has gathered a lot of attention by the media, and in 2014, Swan was invited to present his story at TED Talks, an organization that highlights outstanding stories of discovery and innovation. We encourage you to learn more about Swan and his mission at 2041.com, or to watch his TED Talks session at ilink.me/SwanTalks.

In addition to Swan’s session, many more notable presenters are slated to address the storytelling experience, providing inspiration and insight as well as digging deeper into storytelling through a workshop experience. And, taking a cue from membership feedback, there will be plenty of sharing and networking opportunities, in conjunction with case studies and expert panel discussions – both formal and informal.

Rich with history, Memphis is a world-class city for sightseeing and attractions. You will want to plan on arriving in time for Saturday’s pre-conference activities, as well as staying through Tuesday night’s President’s dinner, which will be held on the historic Peabody rooftop.  Once you get there, you’ll come to understand what they mean when they say, “It’s a Memphis thing…”

Want to learn more?  Be sure to visit cmma.org/events, where we’ll post more information as it develops to keep you up to date on essential conference information. Ready to celebrate with us? Go to ilink.me/Go2Memphis to register!

Be sure to stay connected before and during the conference! Follow us at @CMMA1 and tweet us what you’re most excited for using the hashtag #CMMAMemphis!

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CMMA Panel Discussion: Navigating the Video Technology and Content Landscape

21 Tuesday Jun 2016

Posted by cmmavision in Uncategorized

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Earlier this spring, the Communications Media Management Association hosted a Metro Meeting at VideoLink in Boston, where attendees gathered to discuss video trends and technology.

We wanted to share one of the great discussions of the day, where CMMA President and SVP of Bank of America’s Video & Broadcast Team, Gregg Moss, VideoLink Director of Engineering, Leigh Willis, and Ernst & Young Video Production Lead, Lou Davis, shared their experiences navigating the video technology and content landscape.

Click below to watch the quick video to see Gregg, Leigh, and Lou discuss:

  • Their challenges in the video business
  • Big trends expected for 2016
  • How to target and personalize video to reach the right audience
  • How video quality and image affects brand
  • What makes a great video

Be sure to attend our next Metro Meeting at a location near you! Follow us on Twitter, or stay up to date on future events here!

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Recent Posts

  • Charlotte Metro Replay: Delivering Value in Video
  • Quick Recap: Cincinnati Metro Meeting
  • Announcing the 2016 CMMA National Conference: Leadership in Media
  • CMMA Panel Discussion: Navigating the Video Technology and Content Landscape
  • How Video Moves the Customer Journey

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