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Communications Media Management Association

Monthly Archives: November 2012

The Challenges of Innovation

21 Wednesday Nov 2012

Posted by cmmavision in Communications, Technology

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Futurist Michael Rogers talks about computers that, 25 years from now, are more like companions – your BFF rather than your GPS. He sees interactions in which your mobile device observes what you do and then adapts to help you. For instance, once your computer knows you’re an avid gardener, it may suggest a jaunt to the local botanical gardens. Dig fish? No matter your location, and knowing your interest, your computer may suggest a trip to an amazing aquarium. While you’re there, you and your computer can discuss the latest advances in fisheries research.

As the keynote speaker at a recent Communications Media Management Association (CMMA) meeting, Rogers addressed the challenges innovation brings. While the call is for companies to cast a wide net for new ideas, those ideas won’t reach fruition unless they are provided a clear path for development. Some new ideas are so far from traditional comfort zones that they trigger an organization’s “immune system.” “People like new and improved,” says Rogers, but “they don’t like totally new.”

Find out what the future holds for your media group. Visit cmma.org

 

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The New Normal: At Work 24/7

07 Wednesday Nov 2012

Posted by cmmavision in Communications, Leadership, Management, Uncategorized

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Jim Allen, AMM, Mississippi Power, sets the scene…Something happened the other day while I thought I was on vacation. My business phone rang; it was the CEO. My favorite pastime is quail hunting and my favorite quail hunting ground is a small patch of open field in the little community called Jayess, Mississippi. I’ve gone quail hunting since 2002 and for most of that time my hunts have been quite peaceful, due to inadequate cell phone coverage. It has only been since 2010 has a trickle of cell service invaded the privacy in my honey-hole.

Quail hunting is unlike most any other hunting sport. Yes, there is a bit of excitement when you make the impossible shot or bag 10 birds with 10 shots, but the greatest enjoyment comes from watching the dogs point. The guide I hunt with has a half-dozen bird dogs, all of different pedigree. On this particular occasion, Jaycee, Wayne’s English Pointer, was frozen stiff in mid-stride pointing a covey and Foxy, Wayne’s Brittnay, was a couple feet away with her nose stuck in a small clump of grass. Their point was an artist’s dream. Wayne held the hunters back a few seconds to allow all of us to marvel at what seemed like a Dutch Master’s painting. Everything was motionless, and we were all lost in the moment.

Then the iPhone rang…From that moment on, quail hunting hasn’t been quite the same.

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