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CMMA Panel Discussion: Navigating the Video Technology and Content Landscape

21 Tuesday Jun 2016

Posted by cmmavision in Uncategorized

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Earlier this spring, the Communications Media Management Association hosted a Metro Meeting at VideoLink in Boston, where attendees gathered to discuss video trends and technology.

We wanted to share one of the great discussions of the day, where CMMA President and SVP of Bank of America’s Video & Broadcast Team, Gregg Moss, VideoLink Director of Engineering, Leigh Willis, and Ernst & Young Video Production Lead, Lou Davis, shared their experiences navigating the video technology and content landscape.

Click below to watch the quick video to see Gregg, Leigh, and Lou discuss:

  • Their challenges in the video business
  • Big trends expected for 2016
  • How to target and personalize video to reach the right audience
  • How video quality and image affects brand
  • What makes a great video

Be sure to attend our next Metro Meeting at a location near you! Follow us on Twitter, or stay up to date on future events here!

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Quality Music is the Key to Captivating an Audience

26 Wednesday Mar 2014

Posted by cmmavision in Communications, Leadership, Management, Media, Technology, Uncategorized, Video

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Whether you’re conscious of it or not, we all listen to music most of the day. From the TV shows, films and online videos we watch to where we dine, shop and even work out – music is everywhere.

It is called sensory branding. It appeals to consumer’s senses to connect to them emotionally, or on a more personal level, so they associate certain thoughts/feeling to the brand or product. Marketers use sensory branding because it works. As a matter of fact, research also found that almost all brand communication focuses on sight and sound.

Although we hear music everywhere we go it takes the right tune to really grasp someone’s attention and not just become a part of the noise.

After all we see and hear day-to-day, businesses must put more thought into what will be an “attention-grabber.” Quality sound not only creates the mood, but also makes the production more memorable. It’s all in the details. We must think about what sound will stand out in the world of today to help our production become successful.

It’s important when working on a production to ask yourself: Do the visuals and copy flow with the music? Does it all create the emotion you desire in your production? And finally, is it memorable?

It takes more than a well-written script to captivate an audience. For years, music has been used to enhance an advertisements success. The music in productions can make it easier to be recollected, as well as cause people to feel a certain way about the product or service – which can drive sales.

Music is a powerful tool – especially when it comes to a business’ production. Overlooking the details can greatly impact the success of your production.

Article contributed by Nancy Aguirre at FirstCom Music, CMMA Partner

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A Unique In-House Resource

06 Monday Jan 2014

Posted by cmmavision in Communications, Conferences, Leadership, Management, Media, Technology, Uncategorized, Video

≈ 4 Comments

Have you ever had to justify your department’s existence?  If you’re like me, maybe more times than you’d like – it’s not a fun exercise.  It can be precipitated for several reasons…your company’s soft or declining business results, a restructuring or reorganization, a new senior executive looking in the wrong place to save money, or worse yet, an outside consulting firm brought in to identify cost efficiencies.  For some, it might be part of your regular year-end process.

Whatever the reason, you need to be prepared and ready to demonstrate the value of your department.  To make it even more challenging, you might be preparing a report for someone who doesn’t know you or have a clue what you do and how well you do it.  I’ve been involved in several of these justifications and fortunately all have resulted in positive outcomes – hence, I’m still around to write this!  Our approach to these reports is simple and straightforward – we’re confident that we have a good story to tell, careful to not be defensive and report as many “facts” as possible.  Here’s what we include:

  • Our department’s mission/vision statement that articulates what we do for the company and how we deliver business results.
  • Testimonials, especially from senior management and other influential clients.
  • Regarding costs, we are a partial charge-back department.  We charge for our all our production services (graphics, video production and editing, staging and technical direction) and pass-through all outside costs (freelancers and equipment rental).  We provide creative and producing consultation at no cost.  For the report, we benchmark outside production companies and include a cost comparison against our internal rates for similar services.  We try and maintain our chargeback rates at 10 – 50% below “street prices.”  Using the outside rates as a reference we calculate what the company would need to spend to if our department didn’t exist – and to be fully transparent, we subtract our salaries and expenses.  We also include actual cost-savings examples from client projects; e.g. what a five-day edit would have cost on the outside versus in-house.
  • While cost is obviously a very significant component of the report, I feel the following has become almost as important.  It’s a separate document that describes what we call “Inherent strengths UNIQUE to our department that benefit our clients.”  We’ve developed and fine-tuned the list over the years – here it is:

Company Knowledge – We know the company exceedingly well – our history, people, culture, values, priorities and our business strategies – we’re in a unique position to see across the broad organization day-in and day-out.

Shared Goals and Vision – With our clients, we are equally vested in the success of the company; we’re system first; clients can trust us to do the right thing…we’re on the same team.

Value – Financial profit is not our motive; reasonable prices for our services allow us to deliver a unique in-house value to clients, while positively impacting G&A.

Program/Event Expertise – We are experts at producing our company’s programs and events; often, we are the consistent link.

Visual Assets – We possess and manage the largest, most complete collection of our company’s visual assets anywhere in the world – photo and video.

Confidentiality/Security – We operate behind the corporate firewall; our visual assets are secure; we provide company staff for confidential programs.

Responsiveness – Being in-house, and working with our staff communications partners, we are well positioned to respond to urgent and even crisis communication needs.

Seven simple but very impactful statements that make this section of the report what I enjoy sharing most.  No outside production company or agency can lay claim to any of these strengths.  And of course it goes without saying, (and my internal clients need to agree) that my internal Creative Services and Meetings & Events team is as good or better than any outside production company or agency.

My wish would be that you’re never in a situation that necessitates the preparation of a department justification report, but if the need ever arises, I hope you find the above information useful.

Article contributed by Tom Bowman, CMMA Board of Directors

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The New Normal: At Work 24/7

07 Wednesday Nov 2012

Posted by cmmavision in Communications, Leadership, Management, Uncategorized

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Jim Allen, AMM, Mississippi Power, sets the scene…Something happened the other day while I thought I was on vacation. My business phone rang; it was the CEO. My favorite pastime is quail hunting and my favorite quail hunting ground is a small patch of open field in the little community called Jayess, Mississippi. I’ve gone quail hunting since 2002 and for most of that time my hunts have been quite peaceful, due to inadequate cell phone coverage. It has only been since 2010 has a trickle of cell service invaded the privacy in my honey-hole.

Quail hunting is unlike most any other hunting sport. Yes, there is a bit of excitement when you make the impossible shot or bag 10 birds with 10 shots, but the greatest enjoyment comes from watching the dogs point. The guide I hunt with has a half-dozen bird dogs, all of different pedigree. On this particular occasion, Jaycee, Wayne’s English Pointer, was frozen stiff in mid-stride pointing a covey and Foxy, Wayne’s Brittnay, was a couple feet away with her nose stuck in a small clump of grass. Their point was an artist’s dream. Wayne held the hunters back a few seconds to allow all of us to marvel at what seemed like a Dutch Master’s painting. Everything was motionless, and we were all lost in the moment.

Then the iPhone rang…From that moment on, quail hunting hasn’t been quite the same.

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